Social media political campaign model of local elections in Pelalawan Regency Riau

The modern rise of social media has altered the strategies used in political campaigns. Compared to traditional advertising, may lower cost a campaign. Zukri-Nasar team effectively for campaigns 2020 local elections Pelalawan Regency, Riau. Social generated 30% vote because it can spread messages rapidly, widely, and interactively. Political actors utilize develop their self-image. This study is descriptive-qualitative, sampling method was purposive sampling. informants comprised seven important who were part winning side municipal election Pelalawan. An informant someone with reliable knowledge regarding According study, Facebook most widely platform popular networking advertisements featuring 3D caricatures orientation are as campaign techniques. tactic component unique, awareness-raising, personal branding candidate’s character presented accurately possible on Furthermore, model found research called Integrative Collaborative Model